In 2024, corporate swag will continue to be a powerful tool to boost brand visibility, foster employee morale and build customer loyalty. Choosing the best swag items that resonate with your target audience can significantly enhance these benefits. This guide provides a curated list of unique swag ideas that can help your brand stand out in the coming year.

What is Corporate Swag?

Corporate swag refers to promotional merchandise given away by companies to promote their brand or products. The best swag items are not just useful, they also reflect the company’s brand, ethos, and values. They can be distributed to employees, customers, clients, and other stakeholders, creating a tangible connection that reinforces brand identity and loyalty.

Why Invest in Corporate Swag?

Investing in corporate swag brings numerous benefits to a company. Here are some key reasons why swag should be part of your marketing strategy:

  • Brand Awareness: Swag acts as a wearable or usable billboard, subtly reinforcing your brand to enhance visibility.
  • Employee Appreciation: Quality swag can serve as a token of gratitude, boosting employee morale and fostering a positive company culture.
  • Client Retention: Customized swag can make clients feel special and more connected to your brand, encouraging ongoing business relationships.
  • Cost-Effective Advertising: Compared to traditional forms of advertising, swag is a cost-effective way to spread the word about your company.

Things to Consider When Choosing Swag Items

When selecting corporate swag, it’s essential to consider several factors:

  • Quality: High-quality swag reflects positively on your brand, and is more likely to be used and valued by the recipient.
  • Relevance: Consider the needs, interests, and lifestyle of your target audience. The best swag items are those that recipients will find useful and enjoyable.
  • Sustainability: Eco-friendly swag can demonstrate your company’s commitment to sustainability, appealing to environmentally conscious consumers.
  • Branding: The swag should reflect your company’s brand image. This includes considering colors, logos, and messaging.
  • Customization: Personalization can transform a generic item into something special, making it more memorable and appreciated.

Corporate swag Ideas list

Welcome to our curated selection of top swag ideas for 2024, perfectly tailored for today’s corporate world. Whether you’re looking to reward your hard working employees, add a spark to your corporate events, or impress your business partners, this list has got you covered. Dive into our diverse range of innovative and exciting swag options, each chosen to make a lasting impression in any professional setting.

Shetland Sherpa 50 x 60 Reversible Blanket

This luxurious and practical Sherpa blanket is ideal for corporate swag, providing employees with warmth and comfort during colder months. Its thick, high-quality material is reversible, offering both a soft brushed side and a fluffy sherpa side. The blanket’s machine-washable feature ensures easy care, and its availability in various colors allows for customization to align with corporate branding, making it a thoughtful and stylish employee gift.

Product Description: The Shetland Sherpa Blanket is made from thick 350gsm material and offers two sides of soft, luxurious comfort, a super-soft brushed side and a fluffy sherpa side. Warm and cozy for fall and winter, its large 50″ x 60″ size will keep you covered and it’s machine washable making it easy to clean. Gift the Shetland Sherpa to your friends, employees, or associates! Folded Size: 15.5″ x 13″ x 3″.  50″ W x 60″ H x 1/4″ D

Colors: Black, Cream, Blue, Red, Navy

Decoration Information: Embroidery. 6″ L x 6″ H; Corner imprint area.

Price Includes: 1 color;1 side;1 location

The North Face® Ladies Everyday Insulated Jacket

The North Face® Ladies Everyday Insulated Jacket, with its stylish colorblock design and sustainable construction, is perfect for corporate gifting. It provides warmth and comfort to employees while showcasing the company’s commitment to high-quality, eco-friendly apparel. The ability to customize it with a brand logo further enhances corporate identity.

Product Description: With its stylish colorblock design and robust construction, the wholesale The North Face® Ladies Everyday Insulated Jacket is sure to turn heads both in and out of the office. Features a fully recycled polyester taffeta shell, including durable water-repellent (DWR) coating treatment; synthetic insulation; and a front zipper, plus zippable dual hand pockets, to ensure the wearer stays warm no matter the weather. Quality, certified The North Face® apparel. Customize with your brand logo

Colors: Blue, Black, White

Decoration Information: Embroidery.

Price Includes: 1 color;1 side;1 location

Carhartt® Women’s Washed Duck Active Jacket

This tough and comfortable Carhartt jacket is ideal for corporate swag, especially for employees who value durable workwear. Its robust design and insulated lining make it suitable for various outdoor conditions, reflecting the brand’s reliability and strength.

Product Description: This lady’s version is an update to a Carhartt icon WJ130. Tough on the outside and warm on the inside it’s also sanded and brushed for softness. It’s made of a 12-ounce, firm hand, 100% ring-spun cotton duck canvas. The nylon lining is quilted to 80-gram 3M™ Thinsulate™ insulation in body, sleeves and hood. There’s an attached quilted-flannel-lined three-piece hood with a drawcord closure. It features a full-length brass front zipper, two interior pockets: one zippered, and one hook and loop.

Price Includes: Blank

Carhartt® Full Swing® Cryder Jacket

Designed for active outdoor work, this jacket offers freedom of movement and durability. It’s a great Swag gift for employees or clients in more physical roles, demonstrating the company’s care for their comfort and practical needs

Product Description: When you’re bucking hay or swinging a framing hammer, you need a jacket that gives you freedom to move. Stretch panels on the back, sides and elbows allow for a full range of motion when you’re on the job.

Colors: Black, Shadow Gray


BioLite CampStove 2+

This innovative stove turns fire into electricity, offering a unique blend of practicality and technology. It’s a great swag gift for employees and clients who enjoy outdoor activities or want an emergency power source. The stove’s eco-friendly and advanced technology aligns with modern, forward-thinking corporate values

Product Description: Turn fire into electricity with BioLite’s award-winning stove. Patented combustion technology creates a vortex of smokeless flames for a portable campfire that can cook your meals and charge your gear, all at the same time. Leave the gas canisters behind and unlock the potential of the sticks and twigs around you. Charge phones, lights, and more with 3W of power. Updated 3,200 mAh internal battery stores power. Burn sticks, wood scraps, or pellets. Boil Time: 1L in 4.5 min. Packs down to size of.  5.00″ D x 5.00″ W x 7.90″ H

Colors: Orange

Decoration Information: Laser etched. 3.0000″ L x 0.7500″ H; Center imprint area. 3.0000″ L x 0.7500″ H; Center second imprint area.

Price Includes: 1 color;1 location

Cozy Time Gift Set – Slowtide® Yukon Blanket and MiiR® Camp Cup – Black Speckle

This set combines a soft fleece blanket with a durable camp mug, perfect for year-round comfort. The products in this set are made from recycled materials, showcasing a company’s commitment to environmental responsibility. Additionally, part of MiiR’s revenue supports community empowerment and environmental health, aligning with corporate social responsibility values

Product Description: The Slowtide fleece blanket has a soft brushed finish on a recycled polyester fabric. The camp mug features Thermo 3D (TM) Double Wall Vacuum Insulation Technology and a press-on lid prevents splashes and keeps drinks warm longer. This gift is perfect for anyone any time of the year. MiiR gives at least 1% of revenue to nonprofit organizations whose work empowers communities while benefiting the health of their natural environments.

Decoration Information: Screen printed, Laser engraved, Embroidery. 1.75″ W x 2″ H; Print Cup – Front Panel Center imprint area. 4″ W x 2″ H; Embroider Blanket – Front Panel Lower Right Corner second imprint area.

Price Includes: 1 color print;1 location print or laser engr

WaterBox Waterproof Wireless Speaker

This waterproof and wireless speaker is perfect for both indoor and outdoor use. It’s a practical Swag gift for employees who enjoy music or need a durable speaker for various environments. The speaker’s clear sound and robust design make it a desirable and useful item

Product Description: The WaterBox is a waterproof & wireless speaker. IPX7 waterproof rating is for a maximum of 30 minutes under water at a depth of no more than 1 meter. 5W driver delivers crystal- clear sound.  3″ W x 6.25″ L x 3″ H

Decoration Information: Full Color Direct to Substrate. 5.63″ W x 2.25″ H; Front Grill imprint area.

Price Includes: Full Color;1 Location

Bamboo 15W Qi Charging Wireless Speaker and Phone Stand

This item combines a wireless charger, phone stand, and Bluetooth speaker, making it a highly functional corporate gift. Its stylish bamboo design and advanced features cater to modern technology needs, making it a perfect desk accessory for employees

Product Description: This stylish Bluetooth speaker features both a wireless charger and phone stand! Built with LED lights on the underside and a real bamboo exterior, this deluxe design matches the advanced charging specs and crystal clear sound. 1. Bluetooth: V 5.3 2. Speaker: 5W 3. Battery: 2,200 mAh 4. Playback Time: Up to 8 hours 5. Working Range: 33ft 6. Wireless Output: 15W 7. Built in Microphone.  5 1/16″ H x 3 15/16″ W

Decoration Information: Pad printed. 2 1/4″ H x 2″ W; Phone Stand imprint area.


Breakaway Wireless Bluetooth Speaker

This speaker offers a unique feature where it can be separated into two for stereo sound, ideal for filling large spaces with high-quality audio. Its innovative design and ease of portability make it a great gift for employees who appreciate music and technology

Product Description: Break away from a boring listening experience! With the Breakaway speaker, you can get a true stereo sound. Simply twist the left & right side & you can separate one speaker into two, filling even large rooms with high-quality surround sound. A silicone sleeve makes it easy to twist back together & take with you wherever you go.  4.5″ W x 13″ L x 3″ H

Colors: Black-Silver Metal, Black-Wood, Black-Black Metal

Decoration Information: Full Color. 1.5″ Diameter; End cap pieces of the speaker. One on each side. imprint area.


Scribbler Glow Memo Board

This desktop memo board is a functional and entertaining way for employees to jot down reminders. Its LED lights illuminate written messages, adding a touch of brightness and fun to any workspace, and making it an excellent addition to corporate swag collections.

Product Description: Light up your office with the Scribbler Glow desktop memo board! Just write a message with the included dry erase marker, place the clear acrylic board on the wooden block, turn on the LED lights, & watch as your words magically illuminate!  1.5″ W x 5.25″ L x 3″ H

Colors: Wood-Clear

Decoration Information: Full Color. 1″ W x 1″ H; Top Right Corner Of The Acrylic Board imprint area.


Home Studio Set – Black-Marble

Ideal for fitness enthusiasts, this set includes a yoga mat, block, and quick-dry towel, all packaged in a stylish duffel bag. It’s a thoughtful way to promote health and wellness among employees or clients, aligning with a balanced lifestyle initiative in corporate settings.

Item number: CYCKK-PCCXR

Product Description: Can’t make it to the studio? The functional, yet stylish Restore Sport Duffel is combined with your essentials to flow at home instead. Includes: Mantra Yoga Mat, Mantra Yoga Block, Slowtide(R) Quick-Dry Fitness Towel. All items are packaged inside the Mantra Sport Duffel.  8.5″ W x 12″ H x 20″ L

Colors: Black Marble

Decoration Information: Screen printed, Laser engraved, Heat transfer, Emb. 7″ W x 4″ H; Print Front Pocket Center imprint area. 4″ Diameter; Embroider Front Panel Lower Left Corner second imprint area.


Smasher Pickleball Set

This set is perfect for team sports and outdoor fun. It encourages physical activity and team bonding, making it an excellent choice for corporate retreats or casual play

Product Description: The Smasher Pickleball Paddle is a powerful paddle intended for a wide range of players. Features include a large shape to allow for more solid contact and a nice sweet spot, as well as a protective edge guard to prevent chipping. This set has everything you need to get a game going, including 2 paddles and 2 high-visibility indoor pickleballs, all packed in a mesh sling bag. Perfect for players of all ages and skill levels.

Colors: Black

Decoration Information: Vinyl Transfer, Screenprint. Side1 imprint area. Side2-paddle1 second imprint area.


Cotopaxi Bataan Hip Pack

Stylish and functional, this hip pack is great for keeping essentials organized. Its unique color combinations make it a trendy and practical gift for employees

Product Description: Named after a city in the Central Luzon region of the Philippines the Bataan is our spicy take on the classic hip pack. With its 3L size this handy hip hugger keeps your necessities secure organized and 100% at-the-ready. Wear it up front on the side or in the back. Every pack is a unique color combination. Be prepared for a total surprise! 100% re-purposed lightweight remnant nylon fabric. Note: Bags not intended for use by children 12 and under.  5″ H x 9″ W x 4″ D

Colors: Various


MiiR® Vacuum Insulated Camp Cup – 12 Oz. – White Powder

This camp cup is ideal for keeping drinks at the perfect temperature. Its sustainable design and support for charitable causes make it a meaningful and eco-friendly corporate gift

Product Description: Every MiiR product sold helps fund transparent giving projects. Every MiiR product comes with a Give Code that allows you to experience the story behind your purchase. Make your campfire memories a little warmer with a modern take on Grandpa’s old camp cup. Use it for your coffee, tea or your favorite drink you want to keep hot or cold. 18/8 medical grade stainless steel doesn’t transfer flavor or leave you with a metal aftertaste in your mouth.  3.5″ W x 4″ H x 3.5″ L

Colors: White Powder

Decoration Information: Screen printed, Laser engraved. 1.75″ W x 2″ H; Print Back Panel Center imprint area. 1.75″ W x 2″ H; Print Front Panel Center second imprint area.


Price Includes: 1 color print;1 location print or laser engr

MiiR Camp & Sweet S’moreology Gift Set – Black Powder

This set combines a tasty treat with a durable camp cup, offering a unique and enjoyable experience. It’s a delightful way to thank employees or clients

Product Description: Whether intended as a unique Holiday gift, client or employee thank-you gift or a special recognition they’ll appreciate this unique and delicious treat and Miir(R) camp cup keepsake. Everything is in the kit, just assemble and enjoy. No baking. INCLUDES: Sweet S’moreology Dessert Kit 5.5 oz, Spiced Buttery Graham Crackers, Creamy Vanilla Schmear, Chocolate Hazelnut Schmear, Crunchology Marshmallow Topping, Disposable mini spreader, Cocoa Sante Nor’Easter Gourmet Hot Chocolate 1 oz.  3.5″ W x 7″ H x 8.5″ L

Colors: Black Powder

Decoration Information: Screen printed, Laser engraved. 1.75″ W x 2″ H; Print Back Panel Center imprint area. 1.75″ W x 2″ H; Print Front Panel Center second imprint area.


MiiR® Vacuum Insulated Tumbler – 12 Oz. – Black Powder

This tumbler is perfect for keeping beverages hot or cold, suitable for office or outdoor use. Its sleek design and insulation technology make it a high-quality gift​

Product Description: Every MiiR product sold helps fund transparent giving projects. MiiR gives at least 1% of revenue to nonprofit organizations whose work empowers communities while benefiting the health of their natural environments. Every MiiR product comes with a Give Code that allows you to experience the story behind your purchase. Thermo 3D(TM) Double Wall Vacuum Insulation Technology. 18/8 medical grade stainless steel doesn’t transfer flavor or leave you with a metal aftertaste in your mouth.  3.25″ W x 5.75″ H x 3.25″ L

Colors: Black PowderDecoration Information: Screen printed, Laser engraved. 2″ W x 3.5″ H; Print Back Panel Center imprint area. 1.5″ W x 1.5″ H; Print Back Panel Lower Center second imprint area.

EcoSpot: Eco-Friendly Bluetooth Key Finder

This cooler is ideal for picnics, outdoor events, or workplace gatherings. Its practical design with multiple pockets makes it an excellent gift for storing and transporting food and drinks

Product Description: Made from a blend that includes post consumer recycled ABS plastic & biobased materials like wheat straw, EcoSpot uses significantly less new plastic than the original. Attach EcoSpot to an important item, like keys, then pair it to the free Spot app on your phone. The app helps find the EcoSpot and the item it’s connected to.  1.65″ L x 1.65″ W x 0.24″ H

Colors: Beige Speckled

Decoration Information: 4-color process. 1.5″ D; Complete front of product imprint area. 1.5″ D; Optional, back of product second imprint area.

Price Includes: Full color;1 side

Igloo® Maddox Cooler – White

This set is perfect for note-taking and organization. The premium quality of Moleskine products makes this a sophisticated and appreciated corporate gift

Product Description: Dual zippered, pull handle opening for easy access to main compartment. Side mesh pocket for water bottle and other belongings. Base is wipeable, coated material that’s easy to clean. Front zippered pocket for additional storage. Adjustable shoulder strap. Side grab handle. EPPE heat-sealed lining. PVC free. Phthalate free. Patented design. 12 can capacity.  6″ W x 9″ H x 10″ L

Colors: White

Decoration Information: Screen printed, Heat transfer, Embroidery. 4″ W x 2.25″ H; Print Front Pocket Center imprint area. 2″ Diameter; Embroider Front Pocket Center second imprint area.


Moleskine® Large Notebook and GO Pen Gift Set – Black

This set is perfect for note-taking and organization. The premium quality of Moleskine products makes this a sophisticated and appreciated corporate gift​

Product Description: The Classic Notebook & GO Pen Set has all the tools you need to capture your thoughts on the move. GO Pen clips onto the hard cover so you can be ready to jot down notes whenever inspiration strikes. This gift set includes one Hard Cover Ruled Large Notebook and one GO Pen packaged in a two-piece Moleskine gift box. Gift box dimensions: 7.25L 8.625H 0.875W.  0.875″ W x 8.625″ H x 7.25″ L

Colors: Black

Decoration Information: Screen printed, Laser engraved, Hot/foil stamped, . 2″ W x 0.1875″ H; Print Barrel Center imprint area. 3″ W x 6.25″ H; Deboss Front Panel (Entire Piece) Center second imprint area.


Executive Decision Aged & Infused Cocktail or Mocktail Gift Set – Casual Friday

This kit is a creative way to celebrate or thank employees. It offers a fun and interactive experience, perfect for casual corporate events or as a unique gift​

Product Description: Celebrate Casual Friday and being Out of Office with a twist. A memorable way to acknowledge a milestone, celebration, thank you or holiday this gift creates a cocktail or mocktail to inspire relaxation and conversation. Drink Kit includes a 16 oz. glass jar with pour spout, pre-measured ingredients, infusion instructions and recipes for cocktails or booze free mocktails in an A&I brand box. Alcohol not included.  0.00″ W x 8.75″ H x 5.75″ L

Colors: Casual Friday Blue

Decoration Information: Screen printed, Heat transfer, Embroidery. 4″ W x 4″ H; Print Back Panel Center imprint area. 4″ Diameter; Embroider Back Panel Center second imprint area.


Osprey Arcane™ Large Day – Stonewash Black

This backpack is both practical and environmentally friendly, made from recycled materials. It’s perfect for daily use or travel, offering comfort and style​

Product Description: The Arcane Large Day is a backpack constructed with durable recycled polyester fabric made from 10.5 plastic bottles. J-zip large front panel access to main compartment. Large zippered front panel scratch-free pocket. 15″ padded laptop sleeve + document sleeve. Internal organization, small zip pocket and key clip. Low-profile stretch water bottle side pocket. Stretch mesh shoulder strap sleeve for small items. Backed by Osprey’s All Mighty Guarantee.  8.66″ W x 17.72″ H x 11.81″ L

Colors: Stonewash BlackDecoration Information: Embroidery. 4″ Diameter; Embroider Front Pocket Lower Center imprint area.


Truman Wireless Charging Pencil Cup – Medium Grey Heather

The Truman Wireless Charging Pencil Cup, merging desk organization with technology, is an ideal corporate swag item. Its dual function as a pencil holder and wireless charger makes it a practical and innovative desk accessory, reflecting a company’s commitment to modern, functional solutions.

Product Description: Keep your pens, pencils and highlighters organized and at the ready, making your desk clutter-free. Wirelessly charge your devices. Anti-slip rubber feet. LED indicator illuminates when device is being charged or a metal object has been detected. Max. Output: Normal Charging is 5 Watts; Fast Charging is 7.5 Watts for iOS and 10 Watts for Android. Max. Case Thickness: 0.2 inches. Compatible with most devices capable of wireless charging.  4.13″ W x 4.33″ H x 6.88″ L

Colors: Medium Gray Heather Black

Decoration Information: Heat transfer. 2″ W x 2″ H; Heat Transfer Pencil Holder Front Panel Center imprint area.


Modern Sprout® Rooted Candle – Dark Teal-Thyme

This eco-friendly candle offers a refreshing scent and comes with an organic seed packet for growing plants after the candle is used. It’s a thoughtful, sustainable gift that promotes relaxation and eco-consciousness​

Product Description: A 6oz soy-blend scented candle is outfitted in a matte glazed ceramic vessel and includes an organic seed packet to grow plant once the candle has been burned down. Candle and seed packet are packaged inside a beautifully designed box for easy gifting. Plastic-free packaging. 42 hour burn time.  3.25″ W x 3.25″ H x 3.5″ L

Colors: Dark Teal Thyme Green

Decoration Information: Screen printed. 1.5″ W x 1.5″ H; Print Back Panel Center imprint area. 1.5″ W x 1.5″ H; Print Front Panel Center second imprint area.


Charlie Cotton Grill Apron – Black

A practical choice for outdoor events or personal use, this apron is great for grilling or kitchen activities. Its multiple pockets for tools and essentials make it a useful and appreciated gift​

Product Description: Multiple pockets for the storage of tools and grilling essentials.  30″ H x 24.5″ L

Colors: Black

Decoration Information: Screen printed, Heat transfer, Embroidery. 9″ W x 8″ H; Print Front Top Panel Center imprint area. 5″ W x 2″ H; Embroider Front Top Panel Center second imprint area.


Pantone Matched Jacquard Beanie

Customizable and cozy, this beanie can be Pantone matched and is perfect for winter promotions or as a thoughtful corporate gift to keep employees warm during colder months​

Product Description: Give out this Pantone matched jacquard beanie as a thank you to recurring customers! It’s a highly customizable 8″ acrylic item, dyed and woven from scratch, which allows you to place an embroidered logo or patch as well as a cuff and a pom-pom on it. Choose any color you like and give this out to customers during a winter event so they can stay nice and warm.

Colors: White, Blue, Brown, Multi, Orange, Purple, Black, Gray, Red, Yellow, Clear, Green, Pink, Navy Blue, Burgundy, Royal Blue, Maroon, Light Blue, Gold, Teal, Silver, Assorted, All Pms, Pantone

Decoration Information: Woven. Standard imprint area.


Full-Color Collapsible Backpack

This backpack is not only functional and convenient but also offers maximum customization with full-color printing. It’s a versatile gift, suitable for a wide range of activities​​.

Product Description: With the Collapsible Backpack, you can take a backpack with you wherever you go! This backpack folds into an attached 6.5″ x 6.5″ pouch so you can easily throw it into any other bag or suitcase. The durable ripstop material, water-resistant coating, breathable mesh straps, and option for side pockets make it great for any hike or stroll around town. Reach maximum customization with placement printing on the front panel and pouch, and full color printing over the entire backpack!

Colors: White, Blue, Brown, Black, Purple, Orange, Gray, Red, Yellow, Green, Pink, Navy Blue, Burgundy, Maroon, Royal Blue, Light Blue, Gold, Silver, Teal

Decoration Information: Sublimation. Standard imprint area.


2-in-1 10000 mAh Wireless Charger Power Bank

This versatile device serves as both a wireless charger and a power bank, making it a practical gift for employees who are frequently on-the-go or need to keep their devices charged​​.

Product Description: Best Value Wireless Charging Powerbanks!! 2 in 1 Dual USB port external 10,000 mAh battery charger with LED flashlight, wireless charger and power bank. Capacity:10000mAh Wireless output: 5W Input:5V/2A USB Total Output: 5V/2A.  5 7/8″ H x 2 13/16″ W x 7/16″ D

Colors: White

Decoration Information: Screen Printed, Pad Print. 1″ H x 1 1/2″ W; Powerbank (Front) imprint area.


In conclusion, the guide on corporate swag ideas for 2024 highlights the importance of selecting promotional merchandise that not only resonates with the target audience but also aligns with the company’s brand ethos and values. High-quality, relevant, and sustainable swag items are more likely to be used and appreciated, thus creating a tangible connection that reinforces brand identity and loyalty. From practical items like Sherpa blankets and insulated jackets to innovative gadgets like wireless speakers and charging stations, the guide provides a diverse range of options to suit various needs and preferences. These products not only serve as effective tools for brand awareness and employee appreciation but also offer a cost-effective advertising solution. Moreover, the inclusion of eco-friendly and customizable options demonstrates a company’s commitment to sustainability and personalization, appealing to the modern, environmentally conscious consumer.

Looking forward, companies should continue to embrace the strategic use of corporate swag as part of their marketing and employee engagement strategies. The evolving landscape of corporate gifting demands a careful selection of items that are not only aesthetically pleasing and useful but also reflective of the company’s culture and values. As the guide suggests, the key to successful corporate swag lies in its ability to create a memorable and positive experience for the recipients, whether they are employees, clients, or other stakeholders. By staying abreast of the latest trends and being mindful of the changing preferences of their target audience, companies can leverage corporate swag to build stronger relationships, enhance brand visibility, and foster a sense of community and belonging among their workforce.